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Ortiz: The resilience of dealerships and manufacturers. We all (dealers, OEMs, vendors) have been forced to evolve to a different way of retailing vehicles to meet those needs.ĪR: What is the top trend you’re watching in retail automotive this year? The last 2.5 years have demonstrated how fast the technology can pivot and adapt to the needs of consumers. I started my automotive career in newspapers and to now be an integral part of the strides we have made digitally has been really exciting. Jolene Ortiz: No two days are ever alike and I love that about this industry! It has been incredible to see the automotive industry evolve in the past 17 years. Next up is Jolene Ortiz, who is executive director of dealer sales & development at .Īuto Remarketing: What do you enjoy most about working in retail automotive, and what would you change? Over the next few weeks, AR will be posting Q&As with each of the honorees on this website. With these awards, we specifically recognize top leaders on the retail side of the auto industry, including honorees from dealerships, dealer groups and third-party providers/vendors Edmunds currently does not publish vehicle values for motorcycles, powersports, boats or recreational vehicles.Auto Remarketing is recognizing the 2022 Women in Retail honorees in the current issue of the magazine and at Used Car Week this fall in San Diego. The primary focus of Edmunds is on automobiles, providing vehicle pricing data back to 1990. The employment of a team of statisticians, PhDs and other personnel at is used to compile the collected data and construct vehicle valuation tools such as the Edmunds “True Market Value” and “True Cost to Own”. As a secondary source of market data, partners with websites developed by automakers, providing them with insights into automotive consumer needs. Additionally, the transaction data serves to keep an up to date list of vehicle specifications and current incentives being offered across the United States. The vehicle transaction data collected is used to calculate the values published on. While Edmunds no longer publishes vehicle values in print, the company does currently offer a highly rated advice book “’s Strategies for Smart Car Buyers”.Į’s pricing information is gathered from automakers, dealerships, as well as other industry participants on a near daily basis. The last guidebooks published by Edmunds were released in 2006, since then Edmunds has relied on a comprehensive website for publishing car prices. Comprehensive pricing data is also published for powersports, recreational vehicles, boats and manufactured housing.įounded in 1966 as an aid for car buyers, Edmunds officially transitioned from publishing vehicle value guide books in print to publishing pricing guides online in 1995. NADAguides is additionally known as a credible source for pricing outside of the automobile industry. We attempt to create the most accurate, market-reflective, unbiased vehicle values and we believe we do so each and every time one of our products is presented to the outside world. Customers include, but are not limited to: dealers, wholesalers, rental car companies, insurance companies, lending institutions, OEMs, government agencies, as well as individual consumers. NADA has been around for over 80 years and is the premier valuation guide in the used vehicle industry. Individual vehicles may have an actual value that is higher or lower than the estimated values created by us. The process by which users of NADAguides determine valuation is inherently subjective. Our values are designed and intended to assist users in performing their own valuation of a particular used vehicle. Our retail value is what a person could reasonably pay for a vehicle at a dealer’s lot. We also take into consideration MSRP, invoice, equipment assumptions, as well as supply and demand and other macro- and micro-economic factors and the competitive landscape of vehicles. Power and its PIN data), as well as asking price information from In addition, we have data from various OEMs and wholesalers and retailers of used vehicles that provide us the amounts for which they paid and sold their vehicles. These data points include, but are not limited to, actual wholesale transactions (around 80% of the market with our relationship with NAAA) and retail transactions (through our relationship with J.D. When we attempt to value a used vehicle we use a number of data points.